Some of the most powerful stories are those which challenge our preconceived ideas on gender, ethnicity, sexual orientation, disability, religion, class, nationality etc. Avoid portraying women in traditional roles or using images that propagate stereotypes. Visual storytelling should represent diversity and a balance of gender. (If there is any confusion on what is being asked, engage a translator to ensure this is clearly explained.) For persons with limited literacy skills, you can record their verbal consent. You can do this by having them sign a paper-based or digital consent form in the appropriate language. If in doubt, ask yourself if you’d be willing to be portrayed in the same manner.īefore starting an interview or taking a photo, ensure you have recorded the person’s comprehension and agreement to sharing their image or story. Avoid images or clips that are disempowering, embarrassing or suggest that the person in front of the camera lacks agency. Be sensitive of culture and context to ensure that the people and scenes you are capturing are appropriate. Remember how you felt when your friend posted that embarrassing photo of you on Facebook? Everyone deserves dignity and respect, particularly in visual storytelling. Make sure you’ve got DIBS (Dignity, Informed Consent, Balance, Safety) on every story you tell.Don’t let logos overshadow your story keep them on the periphery or towards the end.įor more tips, watch this informative Guide to Effective Audiovisual Communications The storytelling needs to emotionally engage your audience. Whenever possible show and don’t tell, presenting your story as efficiently and concisely as possible, while ensuring authenticity. The first few seconds of a video clip will determine viewer engagement, so begin with strong appealing visuals and compelling captions. So what are key things to remember when using Visual Storytelling to engage your audience? Take your audience there through Visual Storytelling. This is especially true of your work in the field. You need compelling images and videos that engage audiences. To effectively tell your (or your project’s) story, you need more than a beautiful article or summary report. People on average watch a video for 23 seconds and skim an article for a similar amount of time. The explosion of media content creates a fierce competition for capturing and keeping people's attention. It's well understood that an image can convey complex thoughts and emotions… if you manage to catch people’s attention. Ninety percent of the information transmitted to our brain is visual. (When was the last time you read 1000 words?) And when you think about those cave paintings from the dawn of humanity, you realize that we have been looking at images for far longer than the relatively recent invention of words. Perhaps that’s never been more true than in this fast-paced, multimedia era. It’s so enjoyable that your audience won’t even realize they’ve been ‘edutained’.Īs the ancient Chinese proverb tells us « A picture is worth a thousand words. » If you want to successfully share key messages whether it’s raising awareness on human trafficking or hand washing instructions to prevent the spread of cholera, take a page out of Hollywood’s book and embed your key messages in a story. Why are Hollywood, Bollywood and Nollywood so successful? Because they’ve mastered the art of capturing audiences’ hearts and minds through storytelling.
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